New Wicked West End Photography Released as the Show Embarks on an Innovative Advertising Campaign to Welcome the 2025 / 26 Company

WICKED, the stage musical phenomenon that tells the incredible untold story of the Witches of Oz, today releases stunning new photography of the 2025 /26 company’s leading ladies, Emma Kingston as Elphaba and Zizi Strallen as Glinda (©WLPL Photos: Emma Kingston and Zizi Strallen by Matt Crockett), alongside Ozian, and continuing company member, James Titchener (©WLPL. Photo: James Titchener by Darren Bell), as their images take centre stage at key London stations.

As part of the musical’s new advertising campaign, four Elizabeth line stations have been transformed into Emerald Cities of their own. In an exciting promotional first, in partnership with Global, the Media & Entertainment group, the lights that border and illuminate the posters in the stations will shine Wicked green across 50 custom-lit posters at Bond Street, Farringdon, Liverpool Street and Tottenham Court Road for the next two weeks.

©WLPL. Photo by Global

The new artwork heralds the arrival of the 2025/26 West End company, who, from Tuesday 25 March 2025 has starred Emma Kingston (Elphaba), Zizi Strallen (Glinda), Carl Man(Fiyero), Sarah Ingram (Madame Morrible), Michael Matus (The Wizard), Hannah Qureshi (Nessarose), David McKechnie (Doctor Dillamond) and Ross Carpenter (Boq), Laura Emmitt (Alternate Elphaba), Lydia Gerrard (Standby for Glinda), Iroy Abesamis, Zac Adlam, Steph Asamoah, Meg Astin, Rebecca Bowden, Shaun Chambers, Erin Gisele Chapman, Grace Durkin, Onyemachi Ejimofor, Aaron Elijah, Aimee Hodnett, Nat Ingham, Holly Lawrence, Jemima Loddy, Josh Lovell, Rory Maguire, PaddyJoe Martin, JoJo Meredith, Ayden Morgan, Rina Punwani, Abbie Quinnen, Jemma Revell, Jeanie Ryan, Charlotte Anne Steen, Chris Tarsey, Hannah Taylor, James Titchener and Jacob Young.

“One of the most successful musicals of all time” (BBC News), Wicked opened in London in 2006 and is already the 10^th longest-running West End production in history. Winner of more than 100 global awards, the production has now been seen by more than 12 million people in London alone and celebrated its 7000^th performance at the Apollo Victoria Theatre on Friday 15 November 2024.

Stephen Schwartz and Winnie Holzman’s celebrated stage musical is based on the acclaimed novel by Gregory Maguire and imagines a beguiling backstory and future possibilities to the lives of L. Frank Baum’s beloved characters from The Wonderful Wizard of Oz. Wicked reveals the decisions and events that shape the destinies of two unlikely university friends on their journey to becoming ‘Glinda The Good’ and the ‘Wicked Witch of the West’.

Wicked has music and lyrics by multi-Oscar® and Grammy® Award winner Stephen Schwartz (Godspell, Pippin, The Prince of Egypt, Disney’s Pocahontas, The Hunchback of Notre Dame and Enchanted). It is based on the multimillion-copy best-selling novel Wicked: The Life and Times of the Wicked Witch of the West by Gregory Maguire and written by Emmy® and Tony Award® nominee Winnie Holzman (creator of the landmark American television series ‘My So-Called Life’). Musical staging is by Tony Award® winner Wayne Cilento with direction by two-time Tony Award® winner Joe Mantello.

Stephen Schwartz and Winnie Holzman have collaborated on the two-part Universal Pictures film version of Wicked, starring Cynthia Erivo and Ariana Grande. Part 1 of the blockbuster opened on November 22^nd, 2024, and has become the highest-grossing film, based on a stage musical, in history. Wicked: For Good will be released in the UK on November 21, 2025.

The stage musical Wicked is produced by Marc Platt, Universal Stage Productions, The Araca Group, Jon B. Platt, and David Stone. Executive Producer (UK) Michael McCabe.

The Apollo Victoria Theatre, Wilton Road, London, SW1V 1LG